High-quality residential tendencies
The Mid-Autumn Festival holiday just past has once again proved the great potential of holiday consumption in China. The number of nights between hotels in China during the three-day Mid-Autumn Festival holidays of Cheng Yilong, a travel booking platform, increased by 60% year on year. The number of nights between hotels is also called the number of nights between hotels. It is the unit of calculation of room rental rate in a certain period of time. According to OYO Hotel data, the total number of OYO Hotel receivers in China exceeds 570,000 (not counting how many nights they stay), which is 13.8 times that of previous years.
In addition to the stimulation of the holiday economy, the scale advantage of non-first-tier cities and the continuous release of the potential of cross-platform purchasing are also important factors for the large increase of night volume among major hotels. With the slow growth of tourism consumption in the first-tier cities, the third-tier and below cities have gradually become an important driving force for the sustained growth of tourism economy in China, and the downturn of the market is the general trend.
Consumers'demand for residential accommodation is increasing. Nowadays, more and more second-child families like Xu Liang are traveling with 4 to 8 people. Home accommodation naturally becomes their first choice because of its cost-effective advantages.
According to the "China Shared Accommodation Development Report 2019" issued by the National Information Center Shared Economy Research Center, the scale of China's shared accommodation transactions in 2018 was about 16.5 billion yuan, an increase of 37.5% over the previous year; the number of main shared accommodation platforms was about 3.5 million, an increase of 16.7% over the previous year, covering more than 500 cities. According to Trustda-ta's "Research Report on the Development of China's Online Hostel Reservation Industry in 2019", the number of Q1 Online Hostel Landlords in 2019 shows an increasing trend, and it is expected to reach nearly 400,000 people in 2019.
From the data point of view, consumers'demand for residential accommodation is more and more vigorous, while the demand for residential accommodation is also higher and higher, especially for details and quality requirements. From this point of view, high-end residential accommodation will have greater growth space in the future. In the Mid-Autumn Festival this year, more than 79% of users pay more attention to the two-bedroom, three-bedroom, four-bedroom and other housing types suitable for multi-person travel. In addition, rural residential accommodation has also become a major feature of the residential market. At the same time, pursuing personalized experience and paying attention to the quality of accommodation have become the characteristics of consumption in the Mid-Autumn Festival and Golden Week. During the Mid-Autumn Festival this year, the unit price of Tujia tourists exceeds 1000 yuan, and the cities with the highest unit price are Beijing, Huzhou, Shenzhen and Shanghai.
It is reported that during the Mid-Autumn Festival this year, accommodation is generally booked 10 to 15 days in advance. During the National Day period, due to the high-quality accommodation is more popular, the number of reservation days ahead of schedule is 20-25 days. On the other hand, there have been many complaints around the residential market in recent years. "Complaints mainly revolve around false propaganda and business dishonesty." Zhao Huanshun pointed out that "after several years of rapid development, residential quarters are now in the period of transformation and adjustment. In the residential market, legislation is also needed to keep up with the so-called"original clean source", which can not be commercialized on a large scale. It is better for the owners to manage their own residential quarters with local characteristics experience."