The Rise of Sleep Culture Catalyzes the Development of Hotels
With the frequent occurrence of the word "health" in various discussions, consumers are paying more attention to the hotel's "sleep culture", which is gradually beginning to change.
After all, the first step to good health is to "sleep well". As a service industry, hotels will naturally follow the pace of customers. For hotels, trying to provide customers with the best quality of sleep, to ensure that every guest can be restored to the best state, is absolutely "value for money". Because this is an investment that can see returns very quickly.
You know, the battles between masters are often very subtle, and the difference is decisive. In the case that luxury hotel hardware facilities and basic services are usually almost the same, the distinction may be reflected in whether each guest can truly feel "at home".
Not only hotels, but also airlines and airports have noticed this, trying to make passengers more relaxed and happy during the journey.
In 2018, American Airlines began to cooperate with Calm App in the hope of relieving passengers'flight pressure and giving them a full rest on the plane. Calm as a meditation application, including soothing music, meditation skills and other functions. In the process of cooperation with American Airlines, Calm has launched three new audio programs for on-board users. Passengers can enter the best rest state according to the instructions.
In addition, passengers can use other meditation content through on-board devices, as well as find Calm's famous natural scenes and the classic soundtrack of American Airlines.
Besides aviation, cruise ships are not willing to lag behind. Seabourn recently announced two new healthy cruises in collaboration with Dr. Andrew Weil, the master of life. In addition to yoga and meditation courses, seminars on sleep and stress management will be held on cruise ships.
How effective are these initiatives? How many people can it really help? I'm afraid it still varies from person to person. But as a service industry, it is worth affirming that we can really understand the needs of customers and improve them.